84. Myth Buster #4: “I Need to Be Everywhere to Succeed” (Why More Platforms Won’t Make You More Sales)

In this episode of the Myth Buster series, Kendal and Kayla take on one of the most exhausting beliefs in the art world: that you have to be everywhere to be successful. Instagram, TikTok, Pinterest, email, art shows, the pressure to show up on every platform can feel like ambition, but often leads straight to burnout. Kendal and Kayla break down where most artists’ sales actually come from, why trying to do everything spreads your energy too thin, and how focusing on just one or two core platforms can dramatically increase both visibility and revenue. They also unpack the difference between being busy and being effective, how repetition and consistency build trust with collectors, and why choosing sustainable marketing channels matters even more when balancing life, kids, and creative work. If you have ever felt like you are falling behind because you are not everywhere, this episode will help simplify your strategy and focus on what actually drives sales. Because success does not come from doing more, it comes from doing the right things consistently. It can be lonely selling art every week without a solid group of like-minded friends. Meet your new business besties Kayla Cole Pacana (Art Business Coach) and Kendal Blanchard (Fine Artist from Fairhope, AL) as they dissect all things life, art, and business. Tune in to learn how to navigate the ups and downs of running your own creative business. SPARK SESSION WITH KAYLA'S TEAM Follow: ➡️ @klacole ➡️ @kendalblanchardart ➡️ @thesplattereffectpodcast Our Favorite Things (And a few discounts for you too): ✨ Favorite Business Book ✨  Favorite Art Inspiration Book ✨ Favorite Leggings to paint in ✨ Thrive Market Discount Code: SHOP THRIVE NOW ✨  Craig Frames Discount Code: CFKBA10 ✨  The Best Planner For Artists: Shop Now ✨  A mocktail for every occasion