84. Own Your Supply Chain. Win the Frozen Aisle. With David Perkins, Beetnik Foods

84. You can't scale a premium CPG brand if you don't control quality—and retailers won't trust you if you can't prove it. In this episode, I sit down with Beetnik Foods to unpack how they turned a frozen food gap into a national brand by vertically integrating their supply chain, manufacturing their own organic meals, and building a selling story around their high-value organic shopper. We break down why owning production became their competitive advantage, how to position premium organic consumers as incremental traffic drivers, and how to communicate market basket impact to retailers. If you want to differentiate beyond price and promotions, this conversation will challenge how you think about control, contribution, and category leadership. Get instant access on the show webpage: RetailSolved.com/session84