84: Sharon Mooney and James Dunne, Co-founders of Hyphen Strategy

Today’s guests are two of the most respected strategic thinkers in Ireland’s communications and brand advisory sector, Sharon Mooney and James Dunne, the co-founders of Hyphen Strategy, a Dublin-founded strategic and creative consultancy that helps organisations create a competitive edge through the fusion of strategic intelligence and creative storytelling. Hyphen was established in 2022 and has quickly built a reputation for helping businesses, institutions and public-facing organisations sharpen their positioning, develop powerful narratives and deliver campaigns that create meaningful impact.Sharon Mooney serves as Managing Partner at Hyphen and brings more than two decades of experience at the intersection of communications, creativity and business strategy. Her work has spanned brand transformation, digital strategy, content creation and corporate reputation, helping organisations navigate change while building stronger connections with customers, employees and stakeholders.Alongside her is James Dunne, Hyphen’s Strategy Partner and one of Ireland’s most experienced strategic planners. Widely recognised as one of the early digital disruptors in the Irish advertising industry, James has spent his career helping brands tackle complex business challenges through insightful planning, innovation and strategic creativity.Today, Hyphen operates from Dublin and Brussels, advising clients across brand strategy, creative campaigning, innovation, citizen engagement and organisational positioning.This is the 84th episode in the Davy podcast series ‘Everyday Business with Aidan Donnelly’, featuring special guests Sharon Mooney and James Dunne, the co-founders of Hyphen Strategy.