84: The Advantage of Writing Well in Thought Leadership–A Conversation with Bob Buday

Welcome back to Write With Impact, I'm Glenn Leibowitz. I'm a writer, four-time LinkedIn Top Voice, and founder of Write With Impact Academy, a learning community for writers hosted on Substack. Just go to writewithimpact.academy and enter your email to subscribe. It's free. I recently joined Everything Thought Leadership, a podcast and video program hosted by Bob Buday, founder of Buday Thought Leadership Partners and author of the new book, "Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue." I interviewed Bob in episode 80 of Write With Impact, which I encourage you to listen to. With Bob's permission, I'm sharing the complete episode here. In my conversation with Bob, I talk about why I believe good writing is so essential to building a reputation as a thought leader. I also explain what I think thought leaders should do to both improve their own writing, as well as what they should do to work more effectively with idea developers like Bob and myself. I hope you enjoy listening!