#84 - The Rise of Sustainable Giving - Dave Raley with Imago Consulting

Dave Raley of Imago Consulting works with nonprofit and business leaders to help them growrevenue profitably. His mission is to help nonprofits and businesses identify and understandopportunities, develop new strategies, and launch new products and initiatives.In this episode of The Ministry of Scale podcast, Chad Williams interviews Dave whoseupcoming book, The Rise of Sustainable Giving, explores how the subscription economy modelis transforming nonprofit fundraising. Raley draws parallels between the widespread adoption of subscription services (like Netflix or Spotify) and the increasing comfort with recurringdonations. He explains how organizations can tap into this trend by creating a strong recurringgiving program.Dave outlines foundational steps for nonprofits to build these programs effectively. First,nonprofits need internal focus on recurring giving—assigning someone responsible for itsgrowth. He stresses that nonprofit tech stacks, especially CRM and donation platforms, shouldsupport scalable and ongoing donor engagement. He also highlights that recurring donations,unlike one-time gifts, benefit from a well-communicated value proposition, showing donors thelong-term impact of their support. By building strong, personalized donor relationships,nonprofits can see exponential growth in recurring giving.Resources:sustainablegiving.orgDave on LinkedIn