84. Why That Strategy From 2022 Stopped Working and What to Do Instead

If you've been feeling like nothing works anymore in your business, you're not imagining it — but you might be looking at the problem from the wrong angle. One of the biggest questions I get asked these days is: "What's actually working in sales and marketing right now?" And the answer might surprise you. While tactics have changed—Instagram algorithms, webinar funnels, email sequences—the foundational principles of sales haven't budged an inch. In this episode, I'm breaking down why that strategy from 2022 stopped working, and more importantly, what you should focus on instead to build a business that thrives no matter what the market throws at you next.   Click play to learn: The critical difference between strategies and tactics (and why most people think they had a strategy when they really didn't) Why the tactics that worked years ago are failing now—and why they'll change again The timeless sales principles that will never go out of style, no matter how much the market shifts How to become "trend-proof" by understanding the why behind what works Why mastering foundational principles means you'll always know what to do when a tactic stops working   Ready to stop chasing trends and start building something sustainable? Join the waitlist for Sales Liberation, my signature program that teaches you the neuroscience and psychology behind selling—so you can be successful on any platform, in any market. The next cohort is opening soon, and spots fill quickly. Head to megansmyth.com/waitlist to be first to know when doors open!   Loved this episode? Share it with a friend or leave a quick 5-star review to help us keep bringing you free content! Book a free Clarity Call Join the next round of Sales Liberation Say hi on Instagram or tag @saleswithmeg Join our email community Full show notes and links from this episode   If you enjoyed this episode, you might also like: Future-Proof Your Online Business: How to Survive & Thrive in a Rapidly Changing Market How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025