841: Why Trust is the New Currency in 2025—and How Media Can Help You Build It

In an era where AI is dominating the digital space and content creation has never been faster, the question isn’t just how to get noticed—it’s how to be trusted. As we head into 2025, where skepticism is rising and attention spans are shrinking, trust has become the new currency, and media coverage is the secret weapon to earning it. Learn how to get noticed, skyrocket your reputation, and become your own publicist at jennakutcher.com/rockstar! Susie Moore is a former Silicon Valley Sales Director turned life coach and advice columnist whose insights have been featured everywhere from The Today Show and CNN to Forbes and Marie Claire. She is here to unpack why media is more relevant than ever in cutting through the noise, how it accelerates trust in a crowded world, and why intentional PR strategies should be at the top of your list for 2025. Whether you’re aiming to launch a course, grow your brand, or simply stand out in your niche, Susie’s strategies will give you the edge you need to become the go-to authority in your field. Head to jennakutcher.com/rockstar to save your seat for her FREE class, Overnight Rockstar, now! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/susie-moore-2   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Cancel unwanted subscriptions and reach your financial goals faster at https://www.rocketmoney.com/goaldigger.   Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!