846: How Runtastic Increased Retention by 230% with Anja Obermüller

Today's guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. You will discover: - Where to start with user retention - The Adjacent User Theory - How to effectively manage in-app messaging - The survey questions that helps them fix their product - The strategies that led to a 230% growth in user retention - How retention leds to lower CPIs - How to connect user retention to overarching company/product goals Anja Obermüller is the Head of Product Marketing (adidas Training) at adidas Runtastic. Show Mentions - How Adidas Runtastic Build Meaningful Relationships with Their Users - Fav app: Audible - The Adjacent User Theory SPONSORS CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.. We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************