847 Michael Meyer: CEO of I and love and you

On today’s episode, we welcome Michael Meyer, CEO of I and love and you — a leader who’s built his career spotting opportunities others overlook and turning them into category-defining brands. From organic baby food to natural pet food, Michael has been at the center of major shifts in how consumers shop and what they expect. Now, he’s making a bold bet on one of the most underdeveloped spaces in the industry—premium cat food. With the recent acquisition of Made by Nacho and the addition of Bobby Flay as Chief Culinary Officer, Investor, and Board Member, the company is doubling down on a category that’s finally having its moment. In this episode, Michael breaks down why cats—not dogs—represent one of the biggest growth opportunities in pet, how he built an omnichannel brand across natural, grocery, mass, and ecommerce, and what it takes to scale to 30,000+ retail doors without losing quality or trust. We also get into the reality of working with strategic investors like L Catterton, how to separate real partnerships from marketing noise, and why the best founders are the ones willing to make contrarian bets early. This is a must listen.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.   To learn more about Michael Meyer and I and love and you:https://iandloveandyou.com/https://www.instagram.com/iandloveandyoupet/https://www.linkedin.com/in/michaelmeyerus/   Sponsored By: LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Naturium - Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/KARAGOLDIN for 10% off your first purchase today. Rythm Health - Rythm is offering our listeners 15% off your first month and free shipping at RythmHealth.com/KARAGOLDIN Bombas - Go to Bombas.com/KARA and use code KARA for 20% off your first purchase   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/847