#849 Sometimes You Need to Shout A Little

 When you were little, your parents probably told you to use an inside voice because it wasn't polite to shout. We've all been there, in a crowded room and you want to get someone's attention. Sometimes you have to shout or raise your voice a little bit to get noticed. Well, the internet is a lot like a crowded room when you're competing with so many other messages. To get the attention of visitors to your website, you have to shout a little bit. Online you shout visually. If you're putting a call to action on your website, use all caps. While this is hard to read in long blocks of text, and considered a little rude in an email, it's critical in your call to action.  The all cap font stops the reader and makes them pay attention. And now I'm going to shout a little bit to and tell you to look subscribe to More than a Few Words wherever you listen to podcasts.