#85 Creating Events People Remember with Matthew Pewtner

🎙️With Primal coming up this weekend, I wanted to bring on the founder and one of the duo behind this amazing event to chat us through how they’ve built it and what’s to come in the future. Primal has become a staple in the UAE fitness calendar and is widely known as one of the best-run events in the region.In this episode, I sit down with Pewts to dive into what it really takes to build unforgettable sporting events. We move past the surface-level logistics and talk about the building blocks, lessons, and experiences that separate good events from great ones.From balancing precision with atmosphere, to walking through the athlete’s full journey, before, during, and after, we explore what organisers often get wrong, how to create a lasting community impact, and what the future of sporting events looks like.👉 A must-listen for anyone who loves sport, has competed in events, or is curious about what it takes to design experiences that athletes and communities will remember.If you'd like help getting back on track then 🔗 Book your free No Sweat Intro: HERE☕ If you’re a coffee lover like me, this is where you need to order from. Falcon Roasters roast fresh, local, and seriously good coffee.👉 @falconroasters