#85. Move Over Gen Z: How Midlife Moderators are Changing the Drinking Game

Send me a message 🤗This week, I'm busting the myth that Gen Z are the only ones changing their relationship with alcohol. Inspired by a 70-year-old Irish gentleman named Eamon who told me he recently decided to quit drinking, I explore how my generation—Generation X—along with older Millennials and even Boomers, are quietly revolutionising our drinking habits. With 74% of UK adults now actively moderating their alcohol consumption, this episode delves into the different motivations driving mature drinkers—from health and energy concerns to extending social occasions—and how our approach differs from that of younger generations.0:00 The sober curious generation1:13 Inspired at 70!2:34 A different perspective4:51 Generational motivations7:23 Drink expectations9:21 Money matters11:14 The role of social media12:54 Social circlesAlso mentioned:KAM Insights report Best episode to listen to next: #68 No.1 mistake made by new low/no drinkers===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.