85: Start With Brand Strategy: The Smartest First Step for Airbnb Success

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.Time-stamps:Understanding brand strategy (2:51)Brand design before interior design (4:50)Doing the market research (5:20)Understanding your ideal client (8:26)Defining the guest experience (9:36)Naming your property (10:59)Selecting your color palette (13:46)The timeline for brand and interior design (15:52)What happens when you don’t have a brand strategy (20:38)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling