85: Strategy Hacking with Troy Sandidge

In this episode, Julie and Jimmy are joined by Troy Sandidge, the strategy hacker and host of the IDigress podcast, part of the HubSpot Podcast Network. Troy shares his insights on connecting with others and being your authentic self. He also discusses the concept of a shadow mentor and how it can help you grow to your full potential. Troy's branding journey is also explored, showcasing how he transformed from a social media marketer to the Strategy Hacker® generating over $175 Million in client revenue and launching 35+ brands in various industries worldwide. Troy also emphasizes that as content creators or leaders, individuals have the potential to become shadow mentors themselves. By sharing their experiences, knowledge, and insights, they can inspire and mentor others without even realizing it. In this episode, you will be able to learn: That building trust in one's vision takes time and that eventually, you will attract a community that reinforces and reaffirms your vision and identity. The concept of shadow mentors underscores the importance of being mindful of our actions and the impact they can have on others That it can be difficult and even painful to let go of relationships and communities that do not support or understand your goals. That it can be challenging to stand out and be different, especially within certain communities that emphasize conformity and fitting in The key moments in this episode are: [00:04:44] Authenticity and personal growth. [00:18:29] Relinquishing expectations and identities. [00:31:11] Shadow mentors. [00:34:09] Leading with vulnerability and connection. [00:37:10] Letting go of control. [00:47:29] The power of authenticity. Want to connect with or work with Troy Sandidge to learn more? Find out more here! Troy's LinkedIn: https://www.linkedin.com/in/findtroy/ Two energetic entrepreneurs host a leadership podcast for those looking to connect more authentically with others and grow to their potential through mentoring. The AugMentors podcast is now Part of the HubSpot Podcast Network, the audio destination for business professionals. Learn more about how Hubspot can help your business grow better at http://hubspot.sjv.io/Xxb224 If you would like to be a guest on AugMentors, email us at [email protected]. We'd love to hear your story! Let's connect! Follow us on-- Our Website: https://www.augmentors.us/ LinkedIn: https://www.linkedin.com/company/augmentors-us Youtube: https://www.youtube.com/youtube.com/@augmentorspodcast Instagram: https://www.instagram.com/augmentorshq/ Facebook: https://www.facebook.com/augmentorshq