85. The Case for Minimalist Perfume (w/ Liis Co-Founders Alissa Sullivan & Leslie Hendin)

Liis Co-Founders Leslie Hendin and Alissa Sullivan are in the Perfume Room today! It seems like every day a new niche fragrance brand pops up, making it all too easy to get lost in the shuffle. Liis has been able to make waves and grow a cult following in the fragcomm because of their fragrances’ easy-to-wear, minimalist and ethereal-like qualities. Alissa and Leslie share how Liis came to be, dating all the way back to their meet cute many moons ago in London. They talk about their learnings as a small business including everything from figuring out how to engineer their [UM PERFECT] ball caps to how they ideate new concepts AND GET THIS: We have a *Perfume Room Exclusive First Look* at their newest launch (coming out in March), Lucienne! Plus I review Le Labo’s newest candle Ambroxyde 17 as well as Maison Margiela’s newest scent, On A Date. FRAGS MENTIONED: Le Labo Ambroxyde 17, Phlur Tangerine Boy, Baccarat Rouge 540, DS & Durga I Don’t Know What, Le Labo Another 13, Commodity Book, Umema, Liis: Studied, Lucienne, Bo; Mugler Angel, Lolita Lempicka, Body Time China Rain, Estée Lauder Paradise, Marc Jacobs Blush, Prada EDP, Antonia’s Flower Floret East Hampton, Comptoir Sud Pacifique Vanille Abricot, Yosh, Serge Lutens Santal Majascule, The Different Co., Maison Margiela Replica On A Date, Escentric Molecules Escentric 04, Santa Maria Novella Rosa Novella, Liquides Imaginaires Dom Rosa, Liis Studied, Victoria’s Secret Pear Glace, A.P.C Orange Blossom, Jean Paul Gaultier Classique, Dior Poison, Liis Rose Struck SHOP THIS EPISODE: https://shopmy.us/collections/123249 SHOP LIIS: www.liisfragrances.com FOLLOW LIIS: @liisfragrances @alissagramm @lesliehendin FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)