EPISODE · May 5, 2021 · 29 MIN
85. The Committed Innovator: Dometic’s Peter Kjellberg
from Inside the Strategy Room · host McKinsey & Company
An innovation strategy has to be backed with resources and patient follow-through, says Peter Kjellberg, the guest on this episode of the Committed Innovator series, part of our Inside the Strategy Room podcast. In a conversation with Erik Roth, who leads McKinsey & Company’s innovation work globally, the chief marketing officer for the Swedish maker of products for mobile and outdoor living and the home, describes how Dometic Group seized the recent rapid growth in food and beverage delivery to create new products for the industry and consumers.Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information
Embed this episode
What this episode covers
The chief marketing officer of the mobile-living products company explains why he thinks a commitment to innovation has to start at the top
Ready to play
85. The Committed Innovator: Dometic’s Peter Kjellberg
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.