#85 Under the Skin with Martin Burns: Bedsores, Biology-Based Prevention & The Hidden Cost of Inaction

Martin Burns, CEO of Bruin Biometrics is a former management consultant who worked with Deloitte and PwC and has also served as a guest lecturer at UCLA Anderson School of Management, where he taught entrepreneurship in biotechnologyAt Bruin, Martin is leading the charge to bring pressure injury (bedsore) prevention into the 21st century. Bedsores are entirely preventable yet remain one of the most under-discussed threats in hospitals today, especially among patients with darker skin tones who are often overlooked by traditional visual assessmentsIn this episode, Martin explains why a biology-first approach is needed to tackle these “silent killers,” the major cultural and systemic hurdles to adoption, and why he believes sensor technology should become as routine as checking blood oxygen levels. We also explore investor skepticism, the importance of diverse clinical validation and the operational realities of implementing new technologies in hospitals without disrupting workflowsTimestamps:[00:00:18] What Are Pressure Injuries and Why They’re Deadly[00:02:12] The Moment Martin Saw the Real Problem[00:03:58] The Biology of Subepidermal Moisture[00:06:53] Turning a Science Project into a Scalable Product[00:10:06] Why Traditional Risk Assessments Fail[00:12:41] Addressing Skin Tone Bias in Wound Care[00:17:14] From Skepticism to Adoption: Changing Clinical Culture[00:21:55] Beyond Bedsores: Future Sensor Applications[00:24:17] The Nurse Assistant That Frees Up Hours[00:26:52] Mountains, Gym Days & Recharging Outside WorkGet in touch with Martin - https://www.linkedin.com/in/martin-burns-9391a57/ Learn more about Bruin - https://sem-scanner.com/ Get in touch with Karandeep Badwal - https://www.linkedin.com/in/karandeepbadwal/ Follow Karandeep on YouTube - https://www.youtube.com/@KarandeepBadwalSubscribe to the Podcast