85. What I'm changing for my business in 2026

Lindsey continues the transparent conversation started in the last episode about 2025 being a challenging but insightful year for the business. While the year had its highs, business goals took a hit due to sideways priorities—like taking on a part-time contract role and focusing on building passive income courses—which led to the business coasting for a couple of years.Now, with a renewed, full-time focus on the agency, Lindsey shares the critical mindset shifts and practical changes being implemented to guarantee a year of "restoration and success" in 2026. This episode is a relatable look at the consequences of short-term business decisions and an encouraging guide for any business owner looking to pivot and prepare for a resurgence.HighlightsLearning the Long-Term Lesson: A key takeaway is that short-term decisions—even those made two years prior—have their biggest impact further down the road, acting as a warning for newer business owners against relying on early success.Refocusing Core Strengths: Lindsey is moving away from side projects and courses to lean heavily into what she is best at, using six years of experience to fine-tune service offerings and client pitching.Targeting the Growth Ceiling: Future full-service partnerships will focus on established businesses (around the 3- to 5-year mark) ready to scale past a common revenue ceiling, utilizing flexible marketing director and consultant levels.Building In-Person Community: A critical shift is Lindsey's commitment to local, in-person networking and building relationships, which she notes is essential for long-term protection and success in business.FREEMARKETING ESSENTIALS COURSEMarketingEssentialsCourse.comSALES READY INTENSIVEClick here to bookPROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFOVisit https://lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.