851: Selling is Easy, Buying is Hard, with Garin Hess

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

Garin Hess, founder and CEO of Consensus, is author of the book, Selling is Easy. Buying is Hard: How Buyer Enablement Drives Digital Sales Transformation and Shortens Sales Cycles. In this episode we get into why the lack of alignment between sellers and buyers is one of the biggest impediments to improving sales performance today. Plus we discuss the change of perspective sellers need for success, namely that they don’t close deals, buyers do.

Episode metadata supplied by the publisher feed · Published Dec 4, 2020

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851: Selling is Easy, Buying is Hard, with Garin Hess

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