#851 The Testimonial Interview

Everyone knows testimonials are a powerful sales tool, so why don't more businesses have them?  According to guest, John Hubbard the biggest reason is they don't ask.  And even when they do, customers fail to follow through on the promise to write one.   If you want testimonials, you need to make it easy for customers to give them.  That's why he developed the testimonial interview.   LEARN MORE ABOUT HIS PROCESS   About John Hubbard John Hubbard is a business consultant, mentor and strategic advisor. He is the creator of the online course ‘Get Better Testimonials’ and has been producing video marketing for companies including Nike, Ford, Honda, Oakley, BHP and dozens of others around the world for more than 20 years.