853: From Baseball to Metallica to The Most Important Skill in Marketing, with Troy Ericson

Today’s guest was well on his way to being an MLB pitcher when fate intervened.  He took his passion and focus for baseball and put it into the most valuable skill in marketing:  Copywriting.  A card-carrying Metallica fan club member, Troy Ericson is one of the premier copywriters in the world, and a badass guitarist to boot.  Check him out at http://troyericson.com Join his emailing list at FAQemail.com Learn more about your ad choices. Visit megaphone.fm/adchoices