853: How to Avoid Losery With Christopher Lochhead, Category Pirates [K-Cup TripleShot]

Christopher Lochhead is an entrepreneur and former three time Silicon Valley CMO at Mercury Interactive, Scient and Vantive. He is also the host of two top-rated business podcasts, Follow Your Different and Lochhead on Marketing and is the co-author of two books, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (2016) and Niche Down: How To Become Legendary By Being Different (2018). Chris got into entrepreneurship at a young age because he was thrown out of school at 18 after failing most of his classes.  He was later diagnosed with dysgraphia and dyslexia. Chris is a self-described graduate of the School of Hard Knocks. WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: If you want to listen to Chris’s entire interview check out T4C episode #848