853: Solution Selling, with Mike Bosworth

from Sales Strategy & Enablement by Revenue.io · host Revenue.io

Mike Bosworth is the author of the classic book Solution Selling. In this episode, Mike and I talk about how to coach sellers to master creating trust and emotional connection in conversations with their buyers. Plus we talk about the importance of relationships in sales and why the idea of relationships makes so many seller so uncomfortable.

Episode metadata supplied by the publisher feed · Published Dec 10, 2020

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853: Solution Selling, with Mike Bosworth

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