858: How To Convince A Stubborn Audience They Need Your Product: Kelley Thornton from Tiege Hanley on Selling Men’s Skincare

Today’s show is with the founder of Tiege Hanley, (https://www.tiege.com/) a men’s skincare line.  Kelley Thornton has the unique challenge of first convincing us stubborn men that we NEED skincare, and then thinking outside the box to sell it to us.  (I can attest, the products are GREAT) https://www.tiege.com/ 25% Off coupon Tiege Hanley Skincare using the promo code: SOLOHOUR About Kelley:  Kelley Thornton was born and raised in Towson, MD. He moved to Brookfield, CT to finish up high school and start his first entrepreneurial pursuit, house painting. With the money he earned from the business he financed his college tuition at the University of Connecticut, where he would meet his future business partner and co-founder of Tiege Hanley, Rob Hoxie. After college, Kelley entered the Metropolitan New York area workforce as a sales representative in the point-of-purchase display and packaging industry. A few years into his career he was tasked with developing a Chicago presence for his company, Phoenix Display & Packaging, which later became part of International Paper. He relocated to Chicago, IL in 1993 and continued his trajectory to National Accounts Manager and ultimately Regional Sales Manager. After a successful 20-year-career in the throes of Corporate America, he left the industry to found his second company, Purchase Point LLC. Purchase Point helped CPG companies think differently about their in-store merchandising platforms. Growing quickly with global customers such as Unilever, Mars Wrigley, Bayer, and Pfizer, Kelley brought a creative approach to captivating consumers during the last seven seconds along their Path to Purchase. Through his experience at Purchase Point, Kelley found the rapidly growing men’s care industry inspiring. In 2016 he stepped away to found his next company, Tiege Hanley, a 6-year-old e-commerce company with the mission of helping men look and feel amazing. The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence. We started Tiege Hanley in 2016 to help men understand the importance of taking care of their skin. The idea of self-care, especially among men, was just gaining traction back then. Our goal is the same now as it was then: Help as many men as we can LOOK AND FEEL AMAZING. Tiege Hanley just shipped its 1.5 millionth box of men’s skin care products last week. I could not be more inspired by our customers or proud of the work we’ve done and the company we’ve created. Learn more about your ad choices. Visit megaphone.fm/adchoices