858 » Scaling and Leadership In This Current Market with Alex Pardo

An indisputable law of business is that the more revenue you make, the less profit in terms of net margin you’re going to make. It’s not what you make, it’s what you keep. Alex Pardo from The Flip Empire podcast and I talk about how to shift and scale business as we navigate the shift in today’s market. Do you know those checks on social media showing someone’s profit from their latest deal? They’re fake. They don’t tell the whole story, and Alex has discovered like I have, that a bigger business doesn’t always mean more money. It also means more overhead, more pressure, and more time away from your family. So using the Gino Wickman book Traction, and an EOS implementer, he redesigned his business to fit his purpose and his life. We’re coming out of a seller’s market and going into a buyer’s market. Alex describes how the smaller teams he’s downsized to is pivoting to this new market, and what marketing is working for him. To him, it seems like the hottest marketing trend quickly becomes old, so shifting back to the classics works better for him. He’s going old-school a little bit with bandit signs, postcards, and he’s even considering newspaper ads. But he’s still focused on building those relationships because follow-ups and personal contacts are still key for him. If you’re looking for a high level mastermind/coaching group, he’s started one up to fill the void he felt was in mastermind groups. He’s doing some pretty awesome work with missions trips to Guatemala to help others, and he’s still got a few spots left. What’s Inside: —Scaling your business with a lack of focus in your organization is a recipe for disaster. —Have a vision for your personal life and then design your business around that. —Transparency and vulnerability is going to be the new currency in 2020. —The marketing that’s working for Alex as we move to a buyer’s market. —Alex’s racey bandit sign that pulls in more deals than you’d think.