#859 Better Content in Three Easy Steps

from More than a Few Words · host Lorraine Ball

According to Stacey Hall when we create marketing content it should not be about our products and services. So stop talking about your products and focus on how you solve problems. She has a simple three step process to help you do just that. 1) Start with a question that is relevant to your customer and their problem 2) Explain what causes the problem 3) Provide the solution to your problem. Great content is just that easy. Stacey is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon

Episode metadata supplied by the publisher feed · Published Jun 6, 2023

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#859 Better Content in Three Easy Steps

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