#86. 50/50: The Cocktail Box Company Bridging Alcohol-Free & Alcohol-Full

Send me a message 🤗This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.WE CHAT ABOUT0:00 Welcome2:16 Johnny's story6:18 Equality between cocktails9:33 Alcohol consumption in hard times11:36 What goes into a Penthouse Cocktail18:15 Building the business around non-alc22:41 Taste comparison to full-alcohol25:43 Making cocktails at home30:55 Socialising and working together as a mixed drinking couple36:25 Growing the low/no business41:36 Serving two markets46:45 Where to find Penthouse Cocktails50:00 The BBQ-Q53:33 AF wines taste like s**tPENTHOUSECOCKTAILS.CO.UKWE ALSO TALK ABOUT:Corona Cero*CleanCo Tequila*Nozeco*Lyre’s Malt*Stryk Not Vodka*Limonzero*Twisst Irish Cream*Plus+ Get 10% off drinks at Wise Bartender* & Dry Drinker* with code LOWNODRINKERMAGAZINEBEST EPISODE TO CHECK OUT NEXT#80 - 12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson===🗝️ Become a Vault member to get access to the moderation tools that actually help - https://mindfuldrinking.substack.com/s/the-vault===✏️ Come hang out with me on Substack - https://mindfuldrinking.substack.com/===🌱 Ready for real change? - https://www.lownodrinker.com/4weekreset===❓ Take the Midlife Drinking Triggers Quiz - https://quiz.tryinteract.com/#/68dd33385bb4a20015996a13===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.