#86 Brit Haarmans - TUI - Strategie van de Kreeft

What this episode covers

“Binnen 2 jaar is jouw reis geboekt via ChatGPT”. Wat betekent dat voor TUI? En voor jouw organisatie? Brit Haarmans neemt je mee in het introduceren van AI in jouw organisatie.In deze aflevering praat ik met Brit Haarmans, AI Practice Lead bij TUI. Britt bouwt elke dag aan de AI-transformatie van een gigantisch reisbedrijf.We hebben het over:• waarom TUI AI omarmt (en hoe ze dat doen tot in de winkels en cockpit)• hoe de klantreis radicaal verandert• hoe ChatGPT, Copilot en Autonomous Agents het spel herschrijven• valkuilen, mislukkingen en succesverhalen• hoe je AI op de werkvloer echt adopteert (zelfs in Finance & Legal)Een aflevering voor wie wíl snappen wat AI nu al betekent — en hoe je er zelf mee aan de slag kan in je eigen organisatie.

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How long is this episode of Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien?

This episode is 49 minutes long.

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This episode was published on June 28, 2025.

What is this episode about?

“Binnen 2 jaar is jouw reis geboekt via ChatGPT”. Wat betekent dat voor TUI? En voor jouw organisatie? Brit Haarmans neemt je mee in het introduceren van AI in jouw organisatie.In deze aflevering praat ik met Brit Haarmans, AI Practice Lead bij TUI....

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