86: Building an Outdoor Economy with Thomas Salley

What this episode covers

Nationally, outdoor recreation is a $788 billion dollar industry, accounting for 2.1% of U.S. GDP and 5.2 million jobs in 2019. In North Carolina, the outdoor recreation economy accounted for 2 percent ($12.1 billion) of the state GDP and created 151,661 jobs in the state. Thomas Salley, the director of tourism for the City of Wilkesboro, North Carolina knows this all too well. He's an integral part of a team working to create a community-led vision and 15-year roadmap to grow the outdoor economy and encourage active living in Wilkes County. The group is focusing on the planning and development of outdoor recreation infrastructure projects such as trails, greenways, destination-quality parks, attractive downtowns, and the creation of multi-use public spaces suitable for major events and festivals. These projects contribute significantly to the quality of life for local residents, help grow small businesses, and attract visitors. Like this show? Please leave us a review here — even one sentence helps! Special Guest: Thomas Salley.Sponsored By:KathodeRay Media, Inc.: KathodeRay is a full-service marketing agency that connects government organizations to their community. This small (but mighty) woman owned and operated marketing agency can help your community thrive. They use tried and true methods that will connect your organization to your residents using social, digital and traditional media. https://kathoderay.com Links:Wilkes Outdoor Action Plan (PDF) Wilkes Outdoor Action Plan Thomas Salley | LinkedIn Home | Made by Mountains - Western North Carolina Home - Mountain BizWorks Home - Black Folks Camp Too Issa Vibe Adventures Wilkesboro, NC - Hotels, Music, Food, Things to Do estination by Design