EPISODE · Mar 16, 2020 · 18 MIN
#86: Consistency Theory and why there's no such thing as underperforming donors
from Major Gifts Fundraiser Podcast-Hosted by Clark Vandeventer · host Clark Vandeventer
In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it. Have a question? Email Clark at [email protected]
What this episode covers
In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it. Have a question? Email Clark at [email protected]
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#86: Consistency Theory and why there's no such thing as underperforming donors
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