#86: Consistency Theory and why there's no such thing as underperforming donors

In this episode Clark talks about Consistency Theory. Our brains work very hard to align expectation and reality. Good experiences become self-fulfilling prophecies. What happens when the difference between expectation are too great for the brain to align them? Clark talks about how our donors react when expectation and reality don't align -- and what to do about it.  Have a question? Email Clark at [email protected]