86: ERIN BAILEY – Going Viral, Saying Hi To Strangers & Pioneering Conscious Influencer Marketing

Erin Bailey (@erin.k.bailey) is a writer, fitness professional, and community architect on a mission to deepen our basic human connections by challenging the way we view each other. I met Erin at Amy Jo Martin's mastermind, #RenegadeBrandBootcamp, and was immediately moved by her presence and take on digital marketing – filled with curiosity and deep desire to truly connect. In this episode, Erin shares what happens when your work goes viral, why she chose to work for a brand over being an influencer, and how we can use movement to create a sense of meaning and connection. Products mentioned:  beam CBD (use discount code BREAKFASTCRIMINALS for 15% off) beam CBD Clarity and Dream blends How to find the right CBD product Cacao Lab ceremonial cacao We discuss:  The importance of investing in yourself and having a mentor How going viral helped her find a mentor and kicked off her fitness modeling career A momentum shift that's happening on social media How to use our social media platforms more consciously Pioneering conscious influencer marketing (from a brand perspective) How brands choose what influencers and thought leaders to work with (using beam's example) Why brands are working with micro influencers (a super empowering bit for those who with smaller social media accounts!)  What happens when you go viral overnight  How we can practice simple acts of human connection outside of social media  Running as a way of connecting to trust and intuition  Demystifying CBD products  See all show notes and more episodes on wokeandwired.com. Connect with Woke & Wired:  If you enjoyed the podcast, share it with a friend and on your Instagram stories (tag @wokeandwired so I can see it). Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it. Join the private Woke & Wired Facebook group.