86. From consistency to contribution: How design systems grow trees with Jay Smith at REI

Send us feedback or episode suggestions.Chris Strahl sits with Jay Smith as they unravel the secrets of REI's design system consistency. Uncover how their groundbreaking approach to design, colors, and tokens is reshaping standards. With an eco-friendly twist: for every contribution to the system, trees are planted. As the system grows, so does a forest.View the transcript of this episode here.Register here for our upcoming webinar, ‘What Really Matters in Design Systems’ on October 25th. GuestJay Smith is a systems thinker who loves building clever, durable solutions to root-cause problems. A Principal Product Designer at REI, he’s been creating and curating the decisions used by teams across the nation’s largest consumer cooperative for over a decade.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.