#86 How (and why) Mark Wheeler overhauled Storyblok’s whole GTM

from Der Revenue Marketing Realtalk · host Tim Rath

In this episode, Storyblok's CMO and thought leader Marc Wheeler shares how he unlocked the U.S. market with specific GTM playbooks and explains the critical importance of localized messaging when expanding a B2B SaaS company internationally. Additionally, he provides concrete insights on how his team leverages AI-powered models to analyze, evaluate, and engage potential B2B buyers with highly relevant messages. Tune in now!

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This episode is 55 minutes long.

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This episode was published on June 18, 2025.

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