86. How To Choose The Right Partner For Your Hotel’s Wellness Offering with Nick Irani

How do you know if a brand is the right partner for your wellness offering? Choosing the right product partner is one of the most important decisions you’ll make.  The wrong choice can lead to inconsistent guest experiences, wasted resources, and even impact your therapists’ performance.  But the right partner can help you deliver meaningful results, strengthen your concept, and build guest loyalty because they trust you to deliver results. In today’s episode, I’m joined by Nick Irani from Subtle Energies—a brand deeply rooted in evidence-based practices.  Nick shares his insights on what makes a partnership successful and why it’s so important to align with brands that truly complement your hotel’s goals. Here’s what we’ll cover: → How to choose product brands that address the real problems your guests face.→ Why focusing your menu creates better results for guests and therapists alike.→ The evergreen value of tactile therapies and their impact on your bottom line, even as technology rises. If you’re a hotelier or wellness leader looking to make smarter decisions about your partnerships, this episode will give you the clarity you need.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me? I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide