86: Marketing for charities 101

Marketing is a broad and all-encompassing term. It refers to any act an organisation takes to build up an audience, drawing them to the services that you offer. It is simply the act of self-promotion, raising aware, building loyalty, and demonstrating the value of your services. Every charity uses marketing, regardless of shape and size. It is an essential part of charity. But there are so many channels, so many competing charities, so many choices, that marketing for charities can often seem complex and daunting. Our latest podcast attempts to simplify marketing for charities. Our host, Nick Wyatt (Growth Marketing Executive), is joined by his esteemed colleagues Ioan Marc Jones (Content Editor) and Laura Stanley (Content Writer) to discuss all things marketing, covering websites, blogs, social media platforms, email marketing, and so much more.