86: Product training hurts your sales team

Most product training that is done is really hurting and not helping the sales team. This episode gives you three ways that we can help our sellers get more focused on customers and prospects and their needs, as opposed to just always defaulting to talking about our product. Resources mentioned:-Podcast: CISO / Vendor Relationship PodcastPodcast: Virtual CISO PodcastPodcast: CISO Secrets PodcastPodcast: Defense in Depth PodcastYoutube channel: Dr Eric Cole, Secure AnchorYoutube channel: Cybercrime MagazineYoutube channel: Security Weekly Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.