#86: Strategic PR, Growth, and Mission ft. Holly Conti

In this episode of Cultivate CNY, we’re excited to welcome Holly Conti to the show!As managing partner of Full Swing Public Relations, Holly is helping reshape the media landscape—one mission-led story at a time. With a background in journalism and a drive to create meaningful impact, she co-founded Full Swing with a bold vision: to help purpose-driven brands turn visibility into influence. In just a few short years, she and her business partner Caitlin Copple scaled the firm to seven figures—an achievement that places them in the top 2% of women-owned businesses nationwide.Holly’s work centers on elevating underrepresented voices, particularly women, LGBTQ+ leaders, and social impact founders. Under her leadership, Full Swing has earned national recognition—including back-to-back appearances on Inc. Magazine’s list of fastest-growing companies in the Rocky Mountain region. Earlier this year, Holly was also named to the 2024 CUSE50, honoring top-performing ventures led by Syracuse University alumni.In this episode, we talk about Holly’s journey as an entrepreneur, how intentional growth fuels sustainable success, and why showing up with purpose is the most powerful PR strategy of all.Connect with Holly on LinkedInCheck out Full Swing PRReady to gain access to exclusive discounts on some of our favorite women-owned products and services in Central New York? Introducing the 2025-2026 CNYWN ⁠⁠Member's Card⁠⁠! SHOP & SAVE AT 30+ women-owned businesses ACROSS CENTRAL NEW YORK ⁠⁠Apply⁠⁠⁠ to be a guest on Cultivate CNYConnect with Alex Canavan, the host of Cultivate CNY:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / alexandra.canavan  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Cultivate CNY on Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / cultivatecny  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Support this podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠here⁠⁠⁠Follow the CNY Women's Network on Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / cnywomensnetwork  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow the CNY Women's Network on TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   / cnywomensnetwork  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠This episode is brought to you by the⁠⁠⁠⁠⁠ ⁠CNY Women’s Network.⁠ CNY Women’s Network is a Syracuse-based media company that prioritizes community and collaboration between woman-owned businesses. We connect, promote, and celebrate businesses in Central New York.Email [email protected] to learn more about how CNY Women's Network can amplify your brand.⁠⁠⁠Join⁠⁠⁠ The Collective by CNY Women’s Network, a membership community for growth-minded women.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use the code: CULTIVATE10 for 10% off your first month or your first year with The Collective.This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Diam Media Group⁠⁠⁠⁠⁠⁠