#86: The Secrets of Story in Marketing

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER NOW FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEB 28 - MARCH 1, 2022:  StoryBrand.com/LIVE -- Do you ever feel bored with your own messaging? If so, it's probably because you've lost sight of your customer's aspirational identity. When you lose sight of who your customers want to become, you lose the power to show them how you can help them get there.   In today's episode, April interviews the storytelling master himself and the Head of StoryBrand, Dr. J.J. Peterson. You'll hear an inspiring story about how J.J personally helped one of StoryBrand's clients develop an aspirational identity for their internal team. The result? A message so compelling it resulted in narrative transportation and company transformation. Listen in now to learn how to use aspirational identity and narrative transportation to reach and impact more people!   --   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   APPLY TO BE A STORYBRAND CERTIFIED GUIDE SO YOU CAN GUIDE BUSINESSES THROUGH CREATING THE MARKETING AND MESSAGING THEY NEED TO GROW: StoryBrand.com/Guide   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   STORYBRAND INSTAGRAM: instagram.com/StoryBrand