86. What is a Brand and Why Do You Need One?

You've probably heard the word "brand" thrown around so many times it's starting to lose its meaning. In this episode, we're getting back to basics and breaking down what a brand actually is, the real difference between a brand and a business, and what's actually at stake when you don't have one. We're talking about the four layers that make up a full brand, visual, verbal, experiential, and strategic, and why skipping any of them is exactly why your marketing feels inconsistent. Your brand exists whether you've worked on it or not, people are already forming an impression. The only question is whether you're being intentional about it.Work with us: solbritestudio.com/contactFree Resources: solbritestudio.com/free-resourcesConnect:Website: solbritestudio.comInstagram: @solbritestudioPinterest: @solbritestudioBlog: https://solbritestudio.com/blog/ Want to be a guest? → Schedule an interviewIf you loved this episode, please subscribe, rate, and review the podcast! Your support means the world, and if you share this episode on your stories or with friends, be sure to tag me so I can say thank you!