86: Why you can't sell tea bags in Sudan (and other lessons from a career spanning four continents) with marketer Keerti Nair

This week, we’ve masqueraded as a cartoon tiger and talked our way into Kellogg to catch truly gr-r-reat marketer, Keerti Nair, for a chinwag. Hell-bent on bridging the gap between commerce and creativity, she’s Marketing Effectiveness and Digital Transformation Lead at Kellogg and has cut her teeth in the industry over 16 years, 4 continents and 2 recessions. She talks to us on going from engineering to marketing, selling Coca Cola products door-to-door, relentless learning, why selling tea bags wouldn’t work in Sudan (and other lessons from a career spanning four continents!), tips to take advantage of the golden age of media planning, KFC, tacos, why we should be proud to be marketers and tons more. You’d be a fool not to snap, crackle and pop it in your ears, pronto.   ///// Follow Keerti on Twitter Here’s KFC’s FCK campaign And check out Keerti’s side of the debate around consumer habits & demands since the start of the pandemic Listen Up by Andy Nairn on ISOLATED TalksTimestamps (01:55) - Quick fire questions (04:26) - First ever job(06:54) - Going from engineering to marketing (14:31) - Being a relentless learner (17:19) - Experiences & learnings from working across 4 continents (25:58) - The unsexy boring bits of marketing (retail, promotion, distribution, pricing) (30:50) - How you can take advantage of the golden age of media planning (39:37) - Who is doing purpose well? And who’s lying? (44:17) - What she looks for in an agency partner (47:39) - Campaigns she wishes she’d done (49:41) - Go-to recipe (53:38) - 4 pertinent posersKeerti’s book recommendations are: You’re Not Listening by Kate Murphy  Go Luck Yourself by Andy Nairn /////