861 Laura Geller: Founder of Laura Geller Beauty

On today’s episode, we welcome Laura Geller, Founder of Laura Geller Beauty — a brand built around a customer the beauty industry spent years overlooking. Long before inclusivity became a marketing buzzword, Laura was focused on a simple idea: makeup should work for real women living real lives. What started with her career as a makeup artist backstage on Broadway and working with celebrities evolved into a beauty brand that has helped redefine how women over 40 think about makeup, confidence, and aging. In this episode, Laura shares how she built a category-defining beauty brand by listening to consumers instead of chasing trends, why the beauty industry ignored mature women for so long, and what it takes to stay relevant through decades of change. We also discuss the evolution of beauty marketing, the power of serving an underserved customer, and why some of the biggest opportunities in business come from seeing value where everyone else is looking past it. This is a conversation about entrepreneurship, resilience, brand-building, and the importance of knowing exactly who you're serving. This is a must listen. You can find the interview here or anywhere you listen to podcasts 🎧.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.   To learn more about Laura Geller and Laura Geller Beauty:https://www.laurageller.comhttps://www.instagram.com/lauragellerbeauty/https://www.instagram.com/laurageller/https://www.linkedin.com/company/laura-geller-beauty/   Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com Rippling - Head to Rippling.AI/KaraGoldin and get the only AI to give you full visibility across your business and take complex actions across your entire organization. Fatty15 - Get an additional 15% off a 90-day subscription Starter Kit by going to Fatty15.com/KARA and using code KARA at checkout. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Monarch Money - Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50. Hero Bread - Hero Bread is offering 10% off your order. Just go to HERO.co and use code KARAGOLDIN at checkout.   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/861