862 Erica Small: Co-Founder of Yes Way Rosé

On today’s episode, we welcome Erica Small, Co-Founder of Yes Way Rosé — a brand that proves some of the best consumer companies don’t start with a product. They start with a point of view. What began as a social media movement between two lifelong friends became one of the leading rosé brands in the U.S., with more than 13 million bottles sold and nationwide distribution. Not bad for two founders who didn’t come from the wine industry and decided to challenge a category that often takes itself far too seriously. In this episode, Erica shares how she and her co-founder built a community before they ever sold a bottle of wine, why being outsiders became their biggest advantage, and what it took to break through in a crowded category filled with legacy brands and celebrity labels. We also discuss the evolution of Yes Way Rosé from their “party era” to their “mom era,” the launch of their new non-alcoholic rosé, and why consumer behavior around drinking is changing faster than many people realize. This is a conversation about brand-building, storytelling, community, and knowing when to evolve without losing what made people fall in love with your brand in the first place. This is a must listen. You can find the interview here or anywhere you listen to podcasts 🎧.   Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.   To learn more about Erica Small and Yes Way Rosé:https://www.yeswayrose.com/https://www.instagram.com/yeswayrose/https://www.instagram.com/ericablumenthal/https://www.linkedin.com/in/erica-blumenthal/   Sponsored By: Square - Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin Naturium - Give your skin the affordable, luxurious glow up it deserves. Go to Naturium.com/KARAGOLDIN for 10% off your first purchase today. LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Superhuman Go - Helps the whole team move faster. Find out more at Superhuman.com RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance. Pebl - Manage your global workforce in one place. Go to Hipebl.ai for a limited-time offer.   Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/862