866: Maureen Ballatori on Understanding Regenerative Agriculture

From farm to future!In This Podcast: Join Greg as he chats with Maureen Ballatori, founder and CEO of Agency29, an award-winning creative agency for food, beverage, and agricultural brands. Maureen shares her journey from growing up on a dairy farm in upstate New York to creating Agency29 in response to the 2008 economic downturn. The discussion covers her path to building the agency, her focus on brand strategies, and her specialization in food, beverage, and agriculture. Maureen explains the concept of regenerative agriculture, its various interpretations, and its growing consumer demand. Additionally, she highlights her agency's role in connecting consumers with sustainably sourced products and her personal insights on business success, planning, and the importance of listening to one's gut in decision-making.Our Guest:  Maureen is the founder and CEO of Agency29, an award winning creative agency for food, beverage, and agricultural brands. Her experience in brand strategies helps companies scale business growth to find their unique marketing message and attract their ideal audiences. As an active community member, Maureen holds multiple board seats for and international organizations. And she is a national speaker and workshop facilitator.Maureen's Book Recommendations An Edible History of Humanity - Tom Standage Traction, Get a Grip on your Business - Gino WickmanVisit UrbanFarm.org/Agency29 for the show notes and links on this episode! Need a little bit of advice or just a feedback on your design for your yard or garden?The Urban Farm Team is offering consults over the phone or zoom. Get the benefits of a personalized garden and yard space analysis without the cost of trip charges. You can chat with Greg, Janis or Ray to get permaculture based feedback.Click HERE to learn more!Become an Urban Farm Patron and listen to more than 850 episodes of the Urban Farm Podcast without ads. Click HERE to learn more.*Disclosure: Some of the links in our podcast show notes and blog posts are affiliate links and if you go through them to make a purchase, we will earn a nominal commission at no cost to you. We offer links to items recommended by our podcast guests and guest writers as a service to our audience and these items are not selected because of the commission we receive from your purchases. We know the decision is yours, and whether you decide to buy something is completely up to you.