867: Develop your Next Big Business Idea to Change the World with Bryan Mattimore

What this episode covers

Developing a new idea for the next big thing in the market can be tough. This usually requires a lot of ideas and a lot of people during its process. The first thing you should do is to figure out the problems that need to be solved. In that way, you know what kind of problem you are facing and what kind of solution you should be proposing. https://www.youtube.com/watch?v=ctGkf66SCf0 Bryan Mattimore is the co-founder of the 20-year-old growth engine Growth Engine Innovation Agency. He has written three books, including "Idea Stormers" and "21 Days to a Big Idea!" Bryan has facilitated over 1,000 ideation sessions and 200 successful innovation projects, leading to $3 billion in new products and services. He is also an innovation instructor at Caltech. Today, Bryan talks about developing big ideas and shares techniques for overcoming common challenges in the innovation process, such as redefining problems and questioning assumptions. Quotes “If you can create an environment where people are allowed and encouraged to be creative, you'll find that it's more fun, and you're likely to be more profitable and grow more rapidly.” - Bryan Mattimore “You can go down a certain path with a certain problem definition. But you need to be flexible and open to redefining that definition as you come up with ideas and learn more.” - Bryan Mattimore “A big part of successful innovators is the salesmanship of their ideas, which is, frankly, as or more important than the first 'eureka' moment.” - Bryan Mattimore Takeaways 08:38 Successful innovation requires a toolkit of different ideation techniques, such as questioning assumptions, using metaphors, and exploring fantasy ideas, to reframe problems and uncover new solutions. 12:45 Involving key stakeholders early in the innovation process and allowing them to contribute to the ideas is crucial for gaining buy-in and overcoming organizational resistance. 17:40 Failing quickly and learning from those failures is more important than trying to get the perfect solution on the first try, as it allows for iterative improvements. 22:07 Mashing up ideas from different industries or domains can lead to unexpected and innovative solutions. 27:33 Imposing constraints or limitations on a problem can sometimes spark more creative thinking and breakthrough ideas. Resources: The Growth Engine Co.: An Innovation Agency Bryan Mattimore on LinkedIn Get a copy of 21 Days to a Big Idea!: Creating Breakthrough Business Concepts Get a copy of Idea Stormers: How to Lead and Inspire Creative Breakthroughs Watch Bryan on Creative Techniques to Solve Impossible Challenges – TEDx Talk Send Bryan an email at [email protected]

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