869: Managing Your Business Data, with Lars Helgesen

What this episode covers

Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM systems are a giant waste of resources for companies that aren’t large enterprises, and why companies can’t treat their CRM as just a data utility but have to be proactive about establishing an effective data policy.

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Frequently Asked Questions

How long is this episode of Sales Strategy & Enablement by Revenue.io?

This episode is 37 minutes long.

When was this Sales Strategy & Enablement by Revenue.io episode published?

This episode was published on January 22, 2021.

What is this episode about?

Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM...

Can I download this Sales Strategy & Enablement by Revenue.io episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.