#869 Stop and Read This

These days so many people are hot on social media and whatever the new platform is this week.  But Nicole Krug says that year after year email marketing works.  It has a 400% return on investment and that has been consistent for many years. One of the reasons is email is more personal than social media.  You have been invited into the inbox. Now the trick is getting people to open your email once you land there. Data suggests only about 20% of emails are opened, so in this conversation Nicole shares some great tips on how you can improve your open rate.