87. 3 Paths to Your Perfect Niche

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers My guest today is Bex Burton who is a love and relationship coach. And, over the last 18 months, Bex has struggled to attract clients.  Now, client attraction hasn’t always been this challenging for Bex, so we’ve both been on the hunt for that missing link Bex’s business really needs.   I actually came into this episode feeling kinda frustrated because Bex is awesome and her work truly helps people… so what the heck have we been missing?  Inside the Hive, we’ve been working on niching down for Bex and we’ve gotten close… we just hadn’t totally nailed it yet.   But today’s conversation was a turning point because rather than sticking to the traditional, often surface level approach to niching, Bex and I took a three-pronged approach.   We focused on her audience and their shared experience, her process and what makes it unique from other love coaches out there, and Bex’s stance… what matters most to her.  With this deeper approach to niching, Bex and I uncovered three things:  1. The core pillars all of her content must connect back to in order to pack a punch.   2. The value of reflecting her client’s beliefs and lived experience in her message 3. And, the excitement that comes when you're willing to go all in on your stance in your marketing If you ever wonder how the heck to narrow your niche without pigeon-holing yourself, this episode is a must-listen. So, let’s get started.  SHOWNOTES:  To learn more about Tamika Auwai and Content Pillars head to: https://www.orishacreative.com/  CONNECT WITH BEX:  www.bexburtoncoaching.com  Facebook.com/bexburtoncoaching Youtube.com/bexburtoncoaching  Instagram: @lovecoachbex  CONNECT WITH ME: Instagram: @dallastraversbizmentor Free Quiz: www.dallastravers.com/quiz