87. 5 New Marketing Tactics to Survive a Looming Recession (and Google's SEO Reset)

As Google tweaks its algorithm and its Local Services ads to deal with AI-created content, you might need to find new ways of reaching customers. In this episode Neel shares five avenues he's exploring right now (and are working). Some include: - Hypertargeting local Facebook groups using discounts, testimonials, and tagging - Using B2B cold emails in your niche - Getting on the ground with flyers and door-knocking in neighborhoods where you already have clients (or want to) To get detailed tactics for these and other channels Neel is acquiring new customers through, listen to the episode.