87. A review of two student creative briefs.

Henry Gomez and I try something new—again—in this week’s episode of #thebrierbros. We share with you two creative briefs written by a student for class project. This brief writer is now a working professional strategist and (full disclosure) I have used both of these briefs in my creative brief workshops. Henry and I dissect the two briefs, one for Zippo Lighters, the others for pet adoption from the Humane Society, and offer up our thoughts. We love both briefs but bring a slightly different set of criteria to a student brief than we do to a professional brief. You’ll be impressed with the work we discuss. Maybe we can persuade the brief’s author to join us in a future episode!