87. Build a CPG Foundation That Wins at Retail With Peter Burns, ONE Brands, Justins, and Hain Celestial

87. If you're chasing innovation before mastering the basics, you're risking your entire brand. Most CPG founders try to grow by adding SKUs, chasing big retailers, or jumping into new channels too soon — and it destroys margins, relationships, and long-term value. In this episode, I sit down with Peter (former President of Hain Celestial, Justin's, and ONE Brands) to unpack what actually builds enduring CPG growth: disciplined fundamentals. We talk distribution, ACV, planograms, pricing architecture, promotional calendars, operational readiness, and why saying "no" to Walmart can sometimes be the smartest growth strategy. You'll learn why maximizing your core SKUs beats launching new flavors, how deep retail relationships create leverage, and why your foundation determines your valuation. If you want profitable retail distribution, stronger trade ROI, and a brand built to last — this episode is your roadmap. Get instant access on the show webpage: RetailSolved.com/session87